Selected client work · Fashion & retail
American Eagle Outfitters
Seasonal campaign design for AE across e-commerce, email, social, print, and in-store — keeping the brand's point of view consistent, whatever the channel.
Disciplines
Campaign design
Digital design
Brand communications
My contribution
Senior Designer
Seasonal campaign assets, site updates, and email design, in collaboration with art direction, UX, development, print, and social teams.
01 / Seasonal campaigns
A fresh take every season.
Every season needed a fresh take without losing the AE look. I built campaign assets and site updates around photography-led compositions — expressive crops, layered portraits, seasonal color — so each collection felt new but still read as one brand across channels.
02 / Digital & promotional design
One brand, every channel.
Holiday offers, gift cards, emails, and rewards promos: AE's playful voice had to come through without burying the product or the deal. I worked with art direction, UX, development, print, and social teams to ship coordinated creative on a weekly cadence.
