Selected client work · Financial technology
Fi360
Making financial technology easier to understand — and the brand easier to recognize. As Lead Designer, I connected marketing, sales, and product communications through a consistent visual language, supporting product launches and client acquisition in print and digital.
Disciplines
Brand systems
Integrated campaigns
Digital & print design
My contribution
Concept, design & execution
Brand guidelines & creative workflows
01 / Brand & digital experience
One brand, one system.
Fi360's expertise needed to feel consistent wherever clients ran into it. I built and maintained brand guidelines, presentation templates, and design systems — a shared foundation for marketing, product, sales, and corporate communications. That consistency sharpened recognition across digital experiences and campaign materials, and brought clarity to complex financial technology. Reusable assets and streamlined workflows also cut production time and raised design quality across the organization.
02 / Think Bigger Institute
A clear voice for a more inclusive industry.
The Think Bigger Institute work is about empowerment and the challenges women face in financial services. A bold, optimistic visual language gives that purpose a distinctive voice — ideas of breaking barriers, unity, and connection, carried across digital communications and physical brand applications. Within the broader Fi360 portfolio, it shows how a focused initiative can have its own personality while keeping the clarity and consistency of the wider brand.
