Selected client work · Consumer wellness
Smarty Pants Vitamins
Wellness with a sense of humor. The work puts Smarty Pants' upbeat personality front and center — a playful voice with clear product communication, so everyday nutrition feels approachable and personal.
Disciplines
Campaign design
Story-driven graphics.
Brand communications
Project scope
Lifestyle campaign layouts, product advertising, promotional banners, informational graphics, and postcard design.
01 / Brand personality
Wit and personality.
Smarty Pants brings a lighthearted voice to a category full of clinical language. The campaign leans into that — humor, warmth, and individuality. 'Smart Lady Fuel' connects the brand to everyday life with an encouraging tone that feels personal and unmistakably Smarty Pants.
02 / Brand communication
Making the good stuff easy to get.
'More than a multivitamin' gives Smarty Pants a message that reaches beyond the bottle. The approach pairs that optimism with clarity, folding product information into the same friendly voice as the campaign.
