Selected client work · Financial services
Magna Mindset
A bold visual identity for Prime Capital's Magna Mindset. A crown-inspired monogram, confident typography, and a high-contrast palette carry ambition across
editorial layouts, campaign graphics, and motion.
Disciplines
Visual identity
Editorial design
Campaign graphics
Project scope
Monogram and wordmark system, shield variations, editorial layouts, campaign imagery, and animated typography.
01 / Visual identity
Ambition, built into the mark.
The MM initials evolve into an angular, crown-inspired symbol. Solid and outlined versions, a compact wordmark, and shield variations make a flexible family of marks. Black and off-white keep it direct; animated typography adds energy.
02 / Editorial & campaign
One voice, every format.
Structured editorial layouts pair bold headlines with photography and supporting information. The 'Be Great' graphic organizes services into a clear grid, and lion and gorilla imagery give the Magna Mindset message its visual punch.
