Selected client work · Food & hospitality
Fit Burger
Food meets fitness — a playful identity built on illustrated burgers, vintage muscle imagery, and a bold coral palette, giving the brand a distinctive personality in its restaurant environment.
Disciplines
Visual identity
Illustration
Environmental graphics
Project scope
Brand marks, illustrated characters, animated graphics, and a restaurant wall graphic.
01 / Identity & illustration
A brand with muscle.
A burger-shaped kettlebell with flexing arms turns the name into a visual idea. Black-and-white collage, stacked lettering, and coral backgrounds build a playful graphic language, carried through animated weight-lifting burger characters.
02 / Environmental graphics
From the logo to the walls.
The illustration system scales up into a restaurant wall graphic — characters, food-and-fitness messages, and typographic details. The collage takes the brand into the physical space and gives diners smaller moments to discover along the way.
